Executive Summary 


Introducing Velvet Aura, my innovative interior design venture ready to transform living spaces in Terrace, BC. The mission is to democratize interior design, offering accessible and budget-friendly solutions to the community. My objective is to democratize interior design, ensuring it’s accessible and affordable for everyone. Instead of relying on complex online platforms, we prioritize direct communication with clients to deliver tailored and cost-effective design solutions. The opportunity arises from the gap in the interior design market, where many individuals want to enhance their living spaces but face barriers such as high costs and lack of guidance. By offering personalized design advice without depending on expensive technology or intricate platforms, we can cater to clients seeking accessible and budget-friendly solutions.

Our approach involves simplifying the design process by engaging directly with clients to understand their preferences and constraints. Through online discussions or in-person meetings, we gather insights and devise innovative solutions using readily available resources, with a focus on affordability and practicality. This personalized approach ensures that we provide unique and budget-friendly design solutions that resonate with each client.

In the interior design industry, trends are moving towards more practical and budget-conscious solutions, with a growing interest in DIY projects and sustainability initiatives. This reflects a preference for hands-on approaches and eco-friendly options, which align with our business model. We offer tailored design services that cater to individuals seeking cost-effective and environmentally-conscious solutions, thus aligning with these industry trends.

In the competitive landscape of interior design, traditional firms often rely on elaborate websites and high overhead costs. However, we distinguish ourselves by prioritizing simplicity and affordability. By minimizing unnecessary expenses, we can offer high-quality services at competitive rates, positioning ourselves as a compelling alternative in the market.

Our target consumers encompass a diverse range of individuals who value creativity, affordability, and practicality in their design choices. These include homeowners, renters, and DIY enthusiasts who seek to enhance their living spaces without overspending. They prioritize customization and personalization, wanting their homes to reflect their unique personalities and lifestyles. Overall, our target consumers seek accessible, personalized, and budget-friendly interior design solutions that cater to their specific needs and preferences. They value authenticity, creativity, and affordability, and they trust us to deliver on these principles.

Regarding our milestones:

1. Online Presence: We’ll develop a user-friendly website and engaging social media presence to expand our reach.

2. Client Expansion: Through targeted marketing and exceptional customer service, we’ll grow our client base.

3. Partnerships: We’ll form strategic collaborations with local suppliers and artisans to enrich our offerings and credibility.

4. Innovation: By staying abreast of industry trends and investing in team development, we’ll foster continuous innovation and maintain our competitive edge.

In conclusion, our company is well-poised to revolutionize the interior design industry by offering accessible, personalized, and budget-friendly solutions. We’re committed to empowering individuals to transform their living spaces affordably, emphasizing simplicity, creativity, and affordability. With these values at our core, we’re confident in our ability to meet the diverse needs of our target customers and thrive in the market.